Sotolongo Law
Mayura Stickney
Office Manager | Personal injury, medical malpractice and maritime law, contingency fee | Miami Beach, FL | Call Fri 22 Aug, 3:00 PM ET
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Download the companion fileProspect Rationale
Sotolongo Law, registered as Sotolongo, P.A., is a small, established personal injury and medical malpractice firm in Miami Beach, run by attorney Pedro "Peter" Sotolongo since 2008. Mayura Stickney is the Office Manager and the firm's own site names only one paralegal alongside her. The practice covers personal injury, medical malpractice, auto accidents, slip and fall, wrongful death and maritime law, all on contingency. Published office hours are Monday to Friday, 9am to 5pm, with no after-hours or weekend coverage stated anywhere on the site.
One thing worth knowing before you dial: their public reviews are genuinely good on responsiveness. They sit at 4.8 out of 5 across 56 reviews, and several clients specifically praise how quickly the firm answered questions during their case. This is not a firm with a complaint pattern about missed calls, so the conversation is not about fixing a failure. The gap is structural: a three person front line, a fixed business hours window, and no automated cover on any of six live inbound channels. The stronger angle is protecting a reputation they already have.
The honest picture: a small, well reviewed, established contingency firm with real inbound demand, a thin front line covering more channels than its size supports, no after-hours coverage, no stated response time, and currently no way to measure what it might be missing.
How we contacted them, and the conversation so far
Outbound. Instantly cold email, "US Law Role Inbox, Company Opener" campaign, sent 15 August from mandy.g@joinangryshrimp.co to the firm's info address.
- The opening email led on the after five premise: calls that reach a personal injury firm once the intake team has gone home are the ones a faster firm answers first. It offered a 15 minute demo.
- Mayura replied the same day and asked for the demo herself, in her own words: "Are you available today after 3 PM for a quick demo of your AI answer call service? If so, please send us the invite." She proposed the time, not us.
- Filip, writing as Mandy, explained same day did not work and offered 3pm ET on Friday 22 August, with a self serve booking link as a backup.
- Mayura confirmed about 80 minutes after her first reply: "Yes, this Friday, 8/22 at 3 PM works. I received your meeting invite, thank you."
- Her signature carried the firm's whole channel list: website, LinkedIn, Instagram, Facebook, WhatsApp, two phone numbers and email.
Two replies inside 80 minutes, and she asked for the demo first. She is personally on top of that inbox.
Company Profile Intel
The person
- Mayura Stickney, Office Manager.
- Named on the firm's own team section and listed as a firm principal on its BBB profile, alongside Pedro Sotolongo (President) and Rene Sotolongo (IT Manager). [source]
- She is the only non-attorney operational contact the firm names publicly, which in practice makes her the front line for inbound.
- No personal LinkedIn profile could be found for her despite repeated searches, and her start date at the firm is not public. Both are honest blanks, not omissions.
The firm
- Sotolongo, P.A., trading as Sotolongo Law. Tagline "Because We Care".
- 1000 5th Street, Suite 402, Miami Beach, FL 33139. This matches the principal address on the Florida registry record, entity P08000009389. [source]
- Business started January 2008 per BBB. The principal attorney has been licensed in Florida since 2002, which is where the site's "20+ years" line comes from.
- Three named operational staff. LinkedIn puts the whole company in the 2 to 10 band, 108 followers. [source]
- Serves clients in English and Spanish.
Key intel
- Published hours are Monday to Friday, 9am to 5pm, closed Saturday and Sunday. No after-hours coverage is offered anywhere on the site. [source]
- A full text scan of the site found no response time promise and no 24/7 claim of any kind.
- No live chat or chatbot is present. The page source was checked directly against the signatures for Tidio, Intercom, Drift, LiveChat, Zendesk, Tawk and Crisp. None matched. The only messaging match was the WhatsApp link.
- The firm is currently hiring a full time bilingual English and Spanish Legal Assistant, described in the posting as a boutique Miami Beach firm. That is capacity strain in their own words.
- A+ rated and BBB accredited since November 2024, with no complaints listed.
- Recognitions: Million Dollar Advocates Forum and The National Trial Lawyers Top 100, both self reported on the site and corroborated in third party directories.
Business Model
What they sell
- Legal representation across six practice areas: personal injury, medical malpractice, auto accidents, slip and fall, wrongful death and maritime law.
- Maritime is a genuine Miami specialism and a useful thing to know they handle.
- The site is deliberately lean: a homepage, six practice area pages and a contact page. There is no case results page.
How they make money
- Pure contingency. In their own words, "you don't pay anything upfront. My fee is a percentage of the settlement or judgment we win for you."
- That means revenue arrives only when a case is signed and later resolves, so a signed case is the unit of value, and every inbound enquiry is a shot at one.
- The single conversion mechanism on every page is a Free Case Evaluation form, wired to a CRM through Form.io rather than a static contact form.
The six live inbound channels, all confirmed
Every one of these is published and reachable today. This is the surface area a three person team is covering.
- Phone (305) 415-0073, the only voice line published anywhere on the site or in any directory.
- Email to their info address, plus the accounting address Mayura uses in her own signature.
- WhatsApp on a separate number, offered directly in the site navigation. It is a manual human inbox, not an automated line.
- Web form, the Free Case Evaluation, on the contact page and linked throughout the homepage.
- Instagram, 1,463 followers, and Facebook, roughly 110 followers.
- LinkedIn company page.
The firm already believes text based intake matters, or it would not be running a WhatsApp line. It just runs it by hand.
The Numbers
Read this first
This is a private contingency firm. Florida does not publish financials for professional associations, so there is no filed revenue figure and there never will be. One third party data broker lists an annual revenue estimate for this firm. Do not use it and do not repeat it on the call. Estimates of that kind are generated from employee headcount formulas, which cannot see contingency work at all: a firm can resolve two large cases in a quarter and look quiet for the rest of the year. That estimate is also flatly inconsistent with the firm's own published case results. Everything below is either the firm's own claim, clearly labelled, or arithmetic from a published rule.
What the firm itself claims
- "30+ million" in settlements and verdicts over "20+ years", stated on the homepage.
- This is a cumulative lifetime marketing figure, not annual revenue and not the firm's own take. Their fee is the contingency percentage of that, before case costs, staff and overhead.
- Membership of the Million Dollar Advocates Forum is invitation only and requires a case result over $1M, so at least one large result is real.
Scale, and what is measurable
- Employees: 2 to 10 per LinkedIn's own band. One independent estimate puts it at 5, which sits inside that band.
- Three named operational staff covering six practice areas and six inbound channels.
- 56 Google reviews at 4.8 out of 5, with new reviews landing in March, April and May 2026. A steady, ongoing flow of served clients rather than a dormant listing.
- No call tracking script of any kind was found on the site, so missed and abandoned calls are almost certainly not being measured today.
The number that actually matters on this call
Florida Bar Rule 4-1.5 sets the contingency scale: one third of a recovery up to $1M if the case settles before suit is filed, 40 per cent if it settles after, then 30 per cent of anything between $1M and $2M. Applying that rule to normal Florida case sizes gives a defensible sense of what a single signed case is worth to this firm.
- A routine auto or slip and fall case settling before suit: roughly $8,000 to $20,000 in gross fee.
- The same case once suit is filed: roughly $24,000 to $60,000.
- A serious injury, medical malpractice or maritime case that goes to litigation: $200,000 and up.
Those recovery sizes are Florida market typical, not this firm's own figures, and they are gross fees before case costs are recovered. The point is not the precise number. It is the shape of it: at the low end one missed call that would have signed is worth several thousand dollars, and at the high end it is worth more than a year of most people's salaries. Question 4 on the call replaces this whole range with their number.
Signals & Gaps
- Published hours are Monday to Friday, 9am to 5pm, with Saturday and Sunday closed, stated on their own contact page. [source]
- A full scan of the site text found no 24/7 claim, no always available line and no stated response time anywhere.
- Personal injury, car accident and malpractice calls do not keep office hours. They happen at night and at weekends, which is exactly when the office is confirmed shut.
- An AI receptionist closes that window completely, answering every call, text and message the moment it arrives, nights and weekends included.
- The Free Case Evaluation form is the conversion mechanism on every page, with no response time committed to anywhere on the site.
- One published phone line covers all six practice areas.
- Injured callers ring more than one firm before choosing. The opener that won this meeting made exactly that point, and Mayura booked a demo off it.
- An AI receptionist answers and qualifies on the spot, so the race to respond first is won before a competing firm's intake team even calls back.
- Six inbound channels are published and active: phone, email, WhatsApp, web form, Facebook and Instagram, plus a LinkedIn page.
- The WhatsApp line is a manual, one number human inbox, not an automated or round the clock system.
- No live chat or chatbot exists anywhere on the site. This was checked directly against seven common chat widget signatures and none matched.
- An AI receptionist stands behind all six at once, so none of them is the one nobody happens to be watching that day.
- The firm's own site and its BBB profile name only three people running day to day operations, with Mayura the sole non-attorney contact.
- In this very exchange she answered and confirmed the booking twice inside 80 minutes, which tells you she is working that inbox in real time rather than a dedicated intake team.
- The firm is actively hiring a bilingual Legal Assistant right now, a live signal that intake capacity is already stretched.
- An AI receptionist takes first response off her desk, so the office manager is not also the full time switchboard for every channel the firm runs.
- The site serves English and Spanish, and the open Legal Assistant role explicitly requires bilingual proficiency.
- Miami Beach is a market where Spanish language inbound is routine, not occasional.
- No after-hours coverage exists in either language today.
- An AI receptionist can hold bilingual cover around the clock while that hire is still open, instead of leaving Spanish speaking callers waiting for someone who has not started yet.
- No call tracking script was found anywhere in the site's code, checking for CallRail, CallTrackingMetrics, Invoca and similar tools.
- No Google Local Services Ads badge or call attribution layer was found either.
- That means missed calls, abandoned calls and after-hours voicemails are not measured or reported anywhere the firm can currently see them.
- An AI receptionist logs and reports every inbound touch across every channel, giving the firm its first real look at volume it has never been able to measure.
Where an AI Receptionist Adds Value
Five concrete places the offer moves the needle for this firm, each tied to something confirmed above. Worth remembering the framing: they are already well reviewed on responsiveness, so this protects a reputation they have rather than repairing one they lost.
It covers the hours the office is shut
Every call, text and message that lands at night or at the weekend gets answered, in a window where the phone currently just rings out and the published hours confirm nobody is there.
It answers the Free Case Evaluation instantly
Web enquiries get a response the moment they arrive, closing a gap where no response time commitment exists today and where a faster firm currently wins by default.
It stands behind all six channels at once
Phone, email, WhatsApp, web form, Facebook and Instagram covered simultaneously, instead of six separate inboxes competing for the attention of a three person team.
It takes first contact off Mayura's desk
The person who is currently both office manager and switchboard gets to be the office manager, and only handles the enquiries that have already been qualified as worth her time.
It protects a reputation they already earned
They sit at 4.8 out of 5 across 56 reviews, with clients praising how quickly the firm answers. This holds that same standard after 5pm and at weekends, rather than letting the one missed call be the one that gets written up.
It shows them the volume for the first time
Every inbound touch logged and reported across every channel. With no call tracking on the site today, this is visibility the firm has simply never had, and it makes the value self evident month on month.
Questions for the Call
Sources
What we could not confirm
- Mayura Stickney has no findable personal LinkedIn profile, and her tenure at the firm is not public.
- The Florida registry and Florida Bar sites both block automated access, so the entity's current filing status and the official licensing record could not be read directly. The entity identity, number and address were confirmed through the search index and match the firm's published address.
- Yelp lists a different Miami address for the firm, 44 West Flagler Street, against the Miami Beach address on their own site and on the registry. Most likely a stale listing, but worth not quoting an address on the call.
- Whether the firm uses a human answering service today could not be established either way. The absence of a website chatbot is confirmed. The absence of a phone answering service is not.
- Whether they are running Google or Meta paid ads could not be verified with the tools available, so treat it as unknown rather than as a no.