Agreed Reference

What Counts as a Qualified Call

This is the agreed, contract-of-record definition of a Qualified Call, set out here so both sides work from the same objective criteria.

5
Criteria
$250
Per qualified call
7
Cap per 4-week cycle
10
Day dispute window
Clause 6
The definition both sides work from
A Qualified Call, defined

A Qualified Call is a booked meeting the prospect attends that meets all five criteria below. These five criteria mirror the qualification criteria presented in the growth plan shared with Client. Each criterion is objective and verifiable from public business data, the booking, and the call recording, so that neither party has to argue a matter of opinion. A Qualified Call measures fit and qualification, not a prospect's readiness or willingness to purchase. Closing is the Client's responsibility. Each criterion is qualified by Provider before the call as far as the available data allows, and confirmed by the AI call-review layer on the recording. A Qualified Call that has not been validly rejected within the dispute window is treated as accepted.

The Five Criteria
All five must be met
1 Right business

A US-based local service business in one of Client's target verticals (dental and medical practices, law and personal injury firms, plumbing and HVAC, insurance agencies, med spas, or veterinary), with 5 to 25 staff. Verified before the call from industry and size on Google Business, LinkedIn, or Apollo. Wrong country, off-list vertical, or outside the staff band does not qualify.

2 Decision-maker

The owner, founder, president, or managing partner of the business, with authority to buy. Not an office manager, receptionist, or someone who must defer the decision to others.

3 Spends on the problem

The business currently pays for lead generation, advertising, an answering service, front-desk or reception staff, or booking and intake software, evidencing budget for the category. Established from public signals or stated on the call.

4 Booked a real slot

The prospect booked an actual call time on Client's calendar. A soft yes such as "send me details" or "maybe next quarter" does not qualify.

5 Showed up

The prospect joined the booked call on camera and stayed a minimum of 15 minutes, confirmed by the recording timestamp or attendance log. No-shows do not qualify, and reschedules are never billed twice.

Clause 3
Billing and the cap
How a Qualified Call is billed

$250 flat per Qualified Call, and it does not step up with volume. On the Minimum package, no more than seven (7) Qualified Calls are billed in any 4-week cycle unless Client approves more in writing in advance. Qualified prospects beyond the cap roll into the following cycle, or are billed sooner only with Client's prior written approval.

TermWhat it means
Rate$250 flat per Qualified Call, the same at any volume
CapUp to seven (7) Qualified Calls billed in any 4-week cycle on the Minimum package
Above the capQualified prospects roll into the following cycle, or are billed sooner only with Client's prior written approval
Clause 10
How a call can be disputed
The dispute window

For every Qualified Call, Provider shares the recording and the AI review-layer log. If Client believes a call did not meet the criteria, Client raises it in writing within 10 business days of the call, noting which criterion is in question, and the two parties resolve it together against the recording and log. A disputed call is not payable until resolved. Calls not raised within 10 business days are treated as accepted.

What Does Not Count
Cases that are never billed as a Qualified Call
CaseOutcome
No-showsNot a Qualified Call, the prospect never attended
Soft yeses ("send me details", "maybe next quarter")Not a Qualified Call, no real slot was booked
A call outside the five criteriaNot a Qualified Call, one or more criteria were not met
ReschedulesNever billed twice, billed only once the rescheduled meeting is held
Clause 8
The one exception
One exception

A prospect that becomes a commercial relationship, agreement, or revenue for Client is treated as a Qualified Call by default whether or not it met the criteria at the time, provided Provider's outreach sourced it and it occurred within 6 months of first contact.