Week Zero Report

Angry Shrimp, Week Zero

The baseline before we go live. LinkedIn access just came online, so LinkedIn leads the launch on Monday from your own profile, targeting divorce and family-law firms. The .co email infrastructure is built and warming, landing 100 percent in the inbox, and joins the moment it is safe. The Sales Nav filters, the three offers, the cold copy and a sample of the report a firm receives are all below. Every number is a straight count from the live setup, nothing dressed up.

108
.co sending inboxes, warming at 100 percent inbox
54
Authenticated .co sending domains
37,233
US divorce and PI law firms in range, 5 to 25 staff
Mon 6 Jul
LinkedIn outreach goes live
Overview
Where we are at week zero

This report sets the starting line. It shows the plan for going live, the state of the sending engine, exactly how we find your best-fit leads, the offers we are testing, the cold copy itself, and a sample of the AI report a firm receives. It is deliberately honest about what is live now, what is warming, and what happens Monday.

The short version

We start on LinkedIn Monday 6 July from your own profile, because a founder's profile pulls the highest reply rates and it is safe to run today. The first test targets divorce and family-law firms, the top priority in your ICP. The email side is 108 fresh .co inboxes across 54 domains, warming beautifully and landing 100 percent in the inbox, and it joins with a light ramp from around 9 July and full volume the week of 14 July. We run .co only and set the .info domains aside, for deliverability. Three offers are ready to split-test, the copy is written, and a sample report is included so you can see exactly what a firm receives.

The launch plan
LinkedIn first, email right behind it

LinkedIn carries the launch while the fresh inboxes finish warming, so we get reads immediately without rushing the email infrastructure. The dates below are set by inbox warmup, not by guesswork.

Mon 6 Jul
LinkedIn live from your profile, divorce and family-law firms
~9 Jul
Email joins on a light ramp, inboxes at 2 weeks warm
Wk of 14 Jul
Email at full 10 per day per inbox, all offers in rotation
1,080
Emails per day of capacity at full ramp

Why LinkedIn goes first

Outreach runs from your own LinkedIn to second and third degree connections, in safe daily volumes. A founder's profile consistently pulls higher reply rates than a company page or a cold inbox, and LinkedIn is safe to run today while the email inboxes finish their warmup. That means we lose no time: the campaign is live Monday, and email adds scale behind it a week later.

The sending engine
Built, warming, and healthy

The email infrastructure that carries the offer at scale once LinkedIn has opened the door. Here is what is built and where it stands, stated plainly.

108
.co sending inboxes
54
.co domains, all authenticated
100%
Warmup mail landing in the inbox
10
Emails per inbox per day at full ramp
Warmup health, from the live data

108 inboxes, warming since 25 June, 100 percent inbox placement

Every .co inbox began warmup on 25 June and is already sending warmup mail at 15 a day with all of it landing in the inbox, not spam. That is unusually clean for week one and tells us the domains and setup are solid. The only reason we do not simply switch email on now is age: a fresh inbox needs two to three weeks of warmup before it sends cold at volume safely, which is exactly what protects the infrastructure long term.

Sample domainInboxesWarmup inbox rate
angryshrimpaihq.co2100%
helloangryshrimpai.co2100%
callangryshrimpai.co2100%
angryshrimpaiflow.co2100%
and 50 more .co domains100~100%
Source: live Instantly warmup analytics pull, 2 July 2026, across all 108 .co inboxes.

Why .co only, and .info set aside

The order came in on a mix of .co and .info domains. We are running the 54 .co domains only and setting the .info ones aside. The .co extension carries a cleaner sending reputation for cold outreach, so keeping the fleet to .co protects deliverability rather than risking a weaker extension dragging the inbox rate down.

How we find them
The exact Sales Nav filters I run Monday

These are the precise Sales Navigator filters I use to scrape the list on Monday. They surface the owners who feel the missed-call pain and screen out the office managers and the big firms where a partner is not the buyer.

Geography
One metro
One large market at a time to start, so the sample is tight and a connection from your profile reads local.
Industry
Law Practice + Legal Services
Both LinkedIn legal tags, so we catch firms filed under either. Set with "and", never an ampersand.
Company headcount
1 to 10 and 11 to 50
Both bands cover the 5 to 25 staff sweet spot: real call volume and a budget, small enough the owner still feels every missed lead.
Decision-maker title
Owner and partner level
A title boolean that lands on the person who owns the numbers and can say yes, not the office manager. String below.
Practice keyword
Divorce or family law
Narrows the legal universe to the family-law and divorce practices this first test is built for. String below.
Active on LinkedIn
Posted in last 30 days
The biggest lever on acceptance and account safety. We only reach live profiles, so connections land warm and the account stays safe.
Current job title (boolean)
("Managing Partner" OR "Owner" OR "Founder" OR "Founding Partner" OR "Principal" OR "Managing Attorney")
Keywords (boolean)
("divorce" OR "family law")
The target list
Are these the right firms?

The list gets scraped Monday from the filters above, so this is the profile of firm we keep and the profile we drop, not a delivered list yet. It shows you exactly who the campaign will and will not talk to.

37,233
US divorce and PI law firms in range, 5 to 25 staff
~18,600
Reachable with a verified email, conservative floor
Metro 1
One market first, then we add metros to scale
~200
Best-fit firms in the first LinkedIn batch
The firm we keep

A small family-law firm where the owner answers the phone

A three to fifteen person divorce or family-law practice, one or two locations, a named managing or founding partner running it, a single listed phone line and no after-hours answering service, active on LinkedIn in the last month. This firm already gets inbound enquiries and loses the after-hours and lunchtime ones to voicemail, which is exactly the pain the receptionist removes.

Kept when: family-law or divorce practice, 5 to 25 staff, owner or partner title, inbound-call driven, active profile.
The firm we drop

A large firm, or the wrong person

A fifty-plus attorney firm with a full intake department and a non-owner partner, a solo with no staff and no real call volume, a dormant profile, or an office manager rather than the decision-maker. These either do not feel the pain, cannot buy, or would make the outreach read cold, so they never get contacted.

Dropped when: outside 5 to 25 staff, non-decision-maker, dormant profile, or no inbound-call motion.
The three offers
Same ICP, three doors in

All three run in parallel across LinkedIn and email, then we pour volume into whichever pulls best. Every one leads to the same place: hearing or seeing the receptionist work, then a 15-minute demo.

A

Straight to the demo, hear it live

We set up a number that answers as their own firm, so they call it and hear exactly how the AI handles a new-client enquiry, in 60 seconds, with no meeting. Hearing it is what kills the "will it sound robotic" worry on the spot. Fastest path to a booked demo.

B

The missed-call leak report

We send the personalized report first, built from their real public Google and website data, naming what a firm their size likely loses each month to missed and after-hours calls, then book the call. Highest perceived effort, strongest curiosity hook.

C

The no-cost missed-call audit

Lowest friction. They reply with one word and we audit their last month of missed and after-hours calls, so they see exactly how many enquiries slipped and what they were worth. Lets the numbers do the selling.

The cold copy
The exact wording and spintax we send

This is the real copy, adapted to your offer and market, in the same proven structure we run for other clients. It sends from you as founder, reveals no pricing, and every path leads to a demo. The double curly brackets are spintax: the tool rotates one option per send so no two emails read the same.

Arm A, the missed-call leak report

Curiosity first, the number they cannot see for themselves

Step 1, day 0
Subject
{{firstName}} - {{a quick number on {{companyName}}|your front desk at {{companyName}}|missed calls at {{companyName}}}}
Body
{{Hi|Hey|Hello}} {{firstName}},

{{Came across|Spotted}} {{companyName}} and {{figured you would be the one to speak to|thought this lands with you}}.

I am Mandy, founder of Angry Shrimp. We build a 7-in-1 AI receptionist for family-law firms that answers every call, text and web message 24/7 and books the consult, so after-hours and lunchtime enquiries stop slipping to voicemail.

I pulled {{companyName}}'s public listing and put together a short read on what a firm your size likely loses each month to missed and after-hours calls. A {{couple of things|few things}} {{stood out|jumped out}} that I think you should see.

{{Want me to send it over?|Can I send it across?|Worth me sending it through?}} No charge.

{{Thanks|Cheers}},
Mandy

P.S. A family-law firm we set this up for recovered a real share of its after-hours enquiries inside the first two months, without adding a single front-desk hire.
Step 2, day +3
Body
{{firstName}}, in case this slipped by, {{want me to send the missed-call report on {{companyName}}?|worth me sending the report, or leave it?}} It shows the enquiries likely slipping after hours and what they are worth. No charge.

{{Grab a quick 15 here|Book a time here}}: {{MANDY_BOOKING}}

Mandy
Step 3, day +4, LinkedIn fallback
Body
{{Last one from me|I will leave it here}} {{firstName}}. If it is easier I can send it over on LinkedIn instead.

Connect with me here: {{MANDY_LINKEDIN}}

{{Cheers|Thanks}},
Mandy
Arm B, straight to the demo

Let them hear it answer for their own firm

Step 1, day 0
Subject
{{firstName}} - {{hear it answer for {{companyName}}|a 60 second test for {{companyName}}|your after-hours calls}}
Body
{{Hi|Hey|Hello}} {{firstName}},

I am Mandy, founder of Angry Shrimp. We build a 7-in-1 AI receptionist for family-law firms that answers calls, texts and web messages 24/7 and books the consult, for a fraction of a front-desk salary.

Rather than tell you about it, {{can I show you?|want to hear it yourself?}} We can set up a number that answers as {{companyName}}, so you call it and hear exactly how it would handle a new-client enquiry. Takes 60 seconds, no meeting needed.

{{Want the number?|Shall I send it over?}}

{{Thanks|Cheers}},
Mandy

P.S. Firms tell us the moment that sells it is hearing how natural it sounds, so this lets you judge that for yourself before we ever talk.
Step 2, day +3
Body
{{firstName}}, the demo number is ready whenever you want to hear it answer for {{companyName}}. Or if you would rather see how it plugs into your intake, grab 15 minutes here: {{MANDY_BOOKING}}

Mandy
Step 3, day +4, LinkedIn fallback
Body
{{Last one from me|I will leave it here}} {{firstName}}. If email is not your thing I am easy to reach on LinkedIn.

Connect here: {{MANDY_LINKEDIN}}

{{Cheers|Thanks}},
Mandy

Two placeholders to confirm

{{MANDY_BOOKING}} maps to your Cal.com 15-minute link and {{MANDY_LINKEDIN}} to your profile, both dropped in before launch. The demo number in Arm B needs your team to confirm they can stand up a line that answers with a firm's name, which is the one open item for Monday.

The AI report
What a firm actually receives

When a firm asks for the report in Arm B, this is what lands. It is built entirely from their public Google and website data, leads with the money, and shows the working so it reads as a sound estimate, never a made-up number.

Worked example, real firm, public data

Hutson Law Firm, a modeled US$20k to $45k a month leaking to missed calls

Pulled live from public Google records: a well-reviewed Phoenix firm with a single listed phone line, no after-hours answering service and no live online booking. Model roughly 80 inbound calls a month, about 30 percent missed and heavier after hours, a 30 percent intake-to-signed rate on injury and family calls, at a conservative $3,000 case value. That points to about US$20,000 to $45,000 a month in revenue lost to calls that were never answered. The report shows every assumption so the firm can plug in their own numbers, and the exact figure is confirmed on the demo when they share a month of real call data.

Note: figures are modeled from public data and industry benchmarks for illustration, not the firm's own call logs.
What happens next
The week ahead