Angry Shrimp, Week Zero
The baseline before we go live. LinkedIn access just came online, so LinkedIn leads the launch on Monday from your own profile, targeting divorce and family-law firms. The .co email infrastructure is built and warming, landing 100 percent in the inbox, and joins the moment it is safe. The Sales Nav filters, the three offers, the cold copy and a sample of the report a firm receives are all below. Every number is a straight count from the live setup, nothing dressed up.
This report sets the starting line. It shows the plan for going live, the state of the sending engine, exactly how we find your best-fit leads, the offers we are testing, the cold copy itself, and a sample of the AI report a firm receives. It is deliberately honest about what is live now, what is warming, and what happens Monday.
The short version
We start on LinkedIn Monday 6 July from your own profile, because a founder's profile pulls the highest reply rates and it is safe to run today. The first test targets divorce and family-law firms, the top priority in your ICP. The email side is 108 fresh .co inboxes across 54 domains, warming beautifully and landing 100 percent in the inbox, and it joins with a light ramp from around 9 July and full volume the week of 14 July. We run .co only and set the .info domains aside, for deliverability. Three offers are ready to split-test, the copy is written, and a sample report is included so you can see exactly what a firm receives.
LinkedIn carries the launch while the fresh inboxes finish warming, so we get reads immediately without rushing the email infrastructure. The dates below are set by inbox warmup, not by guesswork.
Why LinkedIn goes first
Outreach runs from your own LinkedIn to second and third degree connections, in safe daily volumes. A founder's profile consistently pulls higher reply rates than a company page or a cold inbox, and LinkedIn is safe to run today while the email inboxes finish their warmup. That means we lose no time: the campaign is live Monday, and email adds scale behind it a week later.
The email infrastructure that carries the offer at scale once LinkedIn has opened the door. Here is what is built and where it stands, stated plainly.
108 inboxes, warming since 25 June, 100 percent inbox placement
Every .co inbox began warmup on 25 June and is already sending warmup mail at 15 a day with all of it landing in the inbox, not spam. That is unusually clean for week one and tells us the domains and setup are solid. The only reason we do not simply switch email on now is age: a fresh inbox needs two to three weeks of warmup before it sends cold at volume safely, which is exactly what protects the infrastructure long term.
| Sample domain | Inboxes | Warmup inbox rate |
|---|---|---|
| angryshrimpaihq.co | 2 | 100% |
| helloangryshrimpai.co | 2 | 100% |
| callangryshrimpai.co | 2 | 100% |
| angryshrimpaiflow.co | 2 | 100% |
| and 50 more .co domains | 100 | ~100% |
Why .co only, and .info set aside
The order came in on a mix of .co and .info domains. We are running the 54 .co domains only and setting the .info ones aside. The .co extension carries a cleaner sending reputation for cold outreach, so keeping the fleet to .co protects deliverability rather than risking a weaker extension dragging the inbox rate down.
These are the precise Sales Navigator filters I use to scrape the list on Monday. They surface the owners who feel the missed-call pain and screen out the office managers and the big firms where a partner is not the buyer.
("Managing Partner" OR "Owner" OR "Founder" OR "Founding Partner" OR "Principal" OR "Managing Attorney")
("divorce" OR "family law")
The list gets scraped Monday from the filters above, so this is the profile of firm we keep and the profile we drop, not a delivered list yet. It shows you exactly who the campaign will and will not talk to.
A small family-law firm where the owner answers the phone
A three to fifteen person divorce or family-law practice, one or two locations, a named managing or founding partner running it, a single listed phone line and no after-hours answering service, active on LinkedIn in the last month. This firm already gets inbound enquiries and loses the after-hours and lunchtime ones to voicemail, which is exactly the pain the receptionist removes.
A large firm, or the wrong person
A fifty-plus attorney firm with a full intake department and a non-owner partner, a solo with no staff and no real call volume, a dormant profile, or an office manager rather than the decision-maker. These either do not feel the pain, cannot buy, or would make the outreach read cold, so they never get contacted.
All three run in parallel across LinkedIn and email, then we pour volume into whichever pulls best. Every one leads to the same place: hearing or seeing the receptionist work, then a 15-minute demo.
Straight to the demo, hear it live
We set up a number that answers as their own firm, so they call it and hear exactly how the AI handles a new-client enquiry, in 60 seconds, with no meeting. Hearing it is what kills the "will it sound robotic" worry on the spot. Fastest path to a booked demo.
The missed-call leak report
We send the personalized report first, built from their real public Google and website data, naming what a firm their size likely loses each month to missed and after-hours calls, then book the call. Highest perceived effort, strongest curiosity hook.
The no-cost missed-call audit
Lowest friction. They reply with one word and we audit their last month of missed and after-hours calls, so they see exactly how many enquiries slipped and what they were worth. Lets the numbers do the selling.
This is the real copy, adapted to your offer and market, in the same proven structure we run for other clients. It sends from you as founder, reveals no pricing, and every path leads to a demo. The double curly brackets are spintax: the tool rotates one option per send so no two emails read the same.
Curiosity first, the number they cannot see for themselves
{{firstName}} - {{a quick number on {{companyName}}|your front desk at {{companyName}}|missed calls at {{companyName}}}}
{{Hi|Hey|Hello}} {{firstName}},
{{Came across|Spotted}} {{companyName}} and {{figured you would be the one to speak to|thought this lands with you}}.
I am Mandy, founder of Angry Shrimp. We build a 7-in-1 AI receptionist for family-law firms that answers every call, text and web message 24/7 and books the consult, so after-hours and lunchtime enquiries stop slipping to voicemail.
I pulled {{companyName}}'s public listing and put together a short read on what a firm your size likely loses each month to missed and after-hours calls. A {{couple of things|few things}} {{stood out|jumped out}} that I think you should see.
{{Want me to send it over?|Can I send it across?|Worth me sending it through?}} No charge.
{{Thanks|Cheers}},
Mandy
P.S. A family-law firm we set this up for recovered a real share of its after-hours enquiries inside the first two months, without adding a single front-desk hire.
{{firstName}}, in case this slipped by, {{want me to send the missed-call report on {{companyName}}?|worth me sending the report, or leave it?}} It shows the enquiries likely slipping after hours and what they are worth. No charge.
{{Grab a quick 15 here|Book a time here}}: {{MANDY_BOOKING}}
Mandy
{{Last one from me|I will leave it here}} {{firstName}}. If it is easier I can send it over on LinkedIn instead.
Connect with me here: {{MANDY_LINKEDIN}}
{{Cheers|Thanks}},
Mandy
Let them hear it answer for their own firm
{{firstName}} - {{hear it answer for {{companyName}}|a 60 second test for {{companyName}}|your after-hours calls}}
{{Hi|Hey|Hello}} {{firstName}},
I am Mandy, founder of Angry Shrimp. We build a 7-in-1 AI receptionist for family-law firms that answers calls, texts and web messages 24/7 and books the consult, for a fraction of a front-desk salary.
Rather than tell you about it, {{can I show you?|want to hear it yourself?}} We can set up a number that answers as {{companyName}}, so you call it and hear exactly how it would handle a new-client enquiry. Takes 60 seconds, no meeting needed.
{{Want the number?|Shall I send it over?}}
{{Thanks|Cheers}},
Mandy
P.S. Firms tell us the moment that sells it is hearing how natural it sounds, so this lets you judge that for yourself before we ever talk.
{{firstName}}, the demo number is ready whenever you want to hear it answer for {{companyName}}. Or if you would rather see how it plugs into your intake, grab 15 minutes here: {{MANDY_BOOKING}}
Mandy
{{Last one from me|I will leave it here}} {{firstName}}. If email is not your thing I am easy to reach on LinkedIn.
Connect here: {{MANDY_LINKEDIN}}
{{Cheers|Thanks}},
Mandy
Two placeholders to confirm
{{MANDY_BOOKING}} maps to your Cal.com 15-minute link and {{MANDY_LINKEDIN}} to your profile, both dropped in before launch. The demo number in Arm B needs your team to confirm they can stand up a line that answers with a firm's name, which is the one open item for Monday.
When a firm asks for the report in Arm B, this is what lands. It is built entirely from their public Google and website data, leads with the money, and shows the working so it reads as a sound estimate, never a made-up number.
Hutson Law Firm, a modeled US$20k to $45k a month leaking to missed calls
Pulled live from public Google records: a well-reviewed Phoenix firm with a single listed phone line, no after-hours answering service and no live online booking. Model roughly 80 inbound calls a month, about 30 percent missed and heavier after hours, a 30 percent intake-to-signed rate on injury and family calls, at a conservative $3,000 case value. That points to about US$20,000 to $45,000 a month in revenue lost to calls that were never answered. The report shows every assumption so the firm can plug in their own numbers, and the exact figure is confirmed on the demo when they share a month of real call data.
- Monday, LinkedIn goes live. I scrape the first metro from the Sales Nav filters above and start the outreach from your profile to divorce and family-law firms, across all three offers.
- Confirm the demo number. The one open item is your team confirming they can stand up a line that answers as a firm's name, which makes Arm B our strongest door in.
- Email joins on the ramp. The .co inboxes clear two weeks of warmup around 9 July and begin a light send, scaling to full volume the week of 14 July alongside LinkedIn.
- We read the split test together. On our weekly call we look at which offer and channel is pulling, and pour volume into the winner.